Hi, I’m Sof!
I’m a creative strategist and brand designer based in Florida, working across brand systems, identity, and campaign design. I’ve built brand guidelines, sub-brand identities, and campaigns for companies in cybersecurity, healthcare, entertainment, nonprofits, and more. I like finding the idea at the center of a brand and turning it into design systems that last, grounded in human psychology and built to earn an audience’s trust.
I’m passionate about pop culture, theme parks, and independent music, and inspired by bold brands that build community and make the world a better place.
SKILLS
Visual Brand Identity Systems
Creative Campaign Strategy & Art Direction
Paid Social & Display Ads (Google Ads, StackAdapt, LinkedIn, Meta)
Sales & Partner Enablement Collateral
AI-Assisted Production (Adobe Firefly, Midjourney, Claude)
Accessible PDF Design (InDesign, Acrobat)
Illustration & Typography
Adobe Creative Suite
Market/Audience Research
Print, Event & Merch Design
Cross-Functional Collaboration
EDUCATION
B.S. in Psychology, Minor in Business
Florida State University, 2017
A.S. in Graphic Design, Production
Broward College, 2019