About Me
I’m a creative strategist and designer based in Florida, working across brand systems, identity, and campaign design. Over 7+ years I’ve built out brand guidelines, sub-brand identities, and campaign work for companies across cybersecurity, healthcare, entertainment, nonprofits, and more. I pride myself in identifying a brand’s strategic “north star” and translating it into cohesive, long-term design systems, grounded in human psychology and pop culture, that build audience trust and drive engagement.
I’m passionate about pop culture, theme parks, and independent music, and inspired by strong brands who build community and make the world a better place.
SKILLS
Visual Brand Identity Systems
Campaign Strategy & Art Direction
Cross-Functional Collaboration
Illustration & Typography
Adobe Creative Suite
Style Guides/Template Design
Market/Audience Research
Print Collateral/Poster
Design/Merch Design
Event Branding/Event Promo
Environmental Design
EDUCATION
B.S. in Psychology, Minor in Business
Florida State University, 2017
A.S. in Graphic Design, Production
Broward College, 2019