I’m a creative strategist, with 7+ years of experience, designing visual systems that build audience trust and drive engagement.
FEATURED WORK
The Evolution of a Cybersecurity Brand Fresh on the Market
ArmorPoint (2023-2026)
Created 500+ pieces of ArmorPoint's brand collateral, then utilized the emerging visual patterns to create the brand guidelines.
Branding a Voice Before Anyone's Heard It
Collective Entertainment, Inc. (2024)
Built artist identities for three Collective Entertainment signees using their unique qualities, goals, and audiences.
Keeping Multiple Brands Fresh, Week After Week
Immediate Family (2023)
Kept three renowned music-centered brands consistent across social, print, and events. Created systems and templates still in use (or adapted) today.
Evolving the Look & Feel of a Legacy Prenatal Brand to Renew Market Presence
TherapeuticsMD (2019-2022)
Refreshed TherapeuticsMD's prescription prenatal vitamin brand and carried the new look and feel through a direct mailer, leave-behinds, flyers, and social content.
My Gateway into Design Was a Band of Aquatic Animals
Entercom Communications/Audacy (2018/19)
Illustrated an original cast of aquatic mascots that carried Riptide Music Festival's identity across every channel.