Keeping Multiple Brands Fresh, Week After Week
Immediate Family (2023)
INFO
Immediate Family is a New York-based digital marketing agency specializing in artist and event promotion. I was brought on to create content and flesh out the visual identity for three of their existing brands (Candid Records, The Bitter End, Jazz Foundation of America) each with its own audience and cadence to design for.
All three got their own flavor of the same treatment. I built out a template and brand system for its weekly social content and event promo that's still in active use 2-3 years later, adapted by others since. Additionally, I developed similar creative for Eliane Elias under Candid Records and Horror at the High Seas 2, Immediate Family’s Annual Halloween Cruise.
SKILLS
Social Content Systems · Poster Design · Event Promo · Template Design · Brand Consistency · Multi-Client Creative
THE BITTER END NYC
The Bitter End is one of New York's oldest and most storied rock clubs, a Bleecker Street venue that's hosted acts from Bob Dylan to Lady Gaga since 1961. As Immediate Family's biggest brand in this group, it needed a content system that could hold up under a weekly cadence without losing consistency. I designed the templates that still power its social presence today, printed assets for the club and recurring event promo as needed.
Club Banner
Promotional Flyers
Postcard
Tent Cards
Social Media Sample
JAZZ FOUNDATION OF AMERICA
The Jazz Foundation of America is a nonprofit dedicated to supporting elder and financially at-risk jazz and blues musicians.
Social Promo - Weekly Concert Series
Social Media Sample
Lotic Time Festival Poster Series
CANDID RECORDS
Candid Records is an iconic jazz label relaunched to reissue classic recordings from its 1960s catalog — artists like Charles Mingus, Lightnin' Hopkins, and Max Roach. I designed posters promoting these vinyl reissues, paired with social media creative to support each release.
Vintage Poster Series
Social Media Sample
Social Media Creative Samples
ELIANE ELIAS
Eliane Elias is a Brazilian jazz pianist, singer, and composer. She is known for her distinctive blend of Brazilian music, jazz, and classical influences. Over the years, she has earned several Grammy Awards for her recordings, solidifying her reputation as a prominent figure in the contemporary jazz scene. I had the opportunity to design a few different posters and some social graphics for her during my time at Immediate Family.
Latin Grammy Promotional Graphic
HORROR AT THE HIGH SEAS 2
For this horror-themed cruise event, I designed the full promotional package. This included the creative direction, poster and all supporting promo materials.
Draft Provided
My Updated Version