The Evolution of a Cybersecurity Brand Fresh on the Market

ArmorPoint, 2023-2026

INFO

When I joined ArmorPoint, the cybersecurity company had just launched a new website with a fresh set of brand elements and a few templated pieces, but there was still a lot of opportunity for growth as the brand was breaking into the market. During my time there I created 500+ marketing pieces ranging from large scale print like event booths to recurring digital activations through social media.

This work eventually led me to the end-to-end development of the first official ArmorPoint Brand Guidelines which now exist as the one source of truth both internally with employees and externally with resellers, facilitating consistency in quality and increasing brand awareness.

SKILLS

Project Lead & Designer · Brand Systems Documentation · Visual Identity Strategy · Cross-Team Standards · Project Management

BRAND GUIDELINES

Following my go-to process (Discovery, Development, Design, and Delivery), I scheduled phases, aligned with stakeholders, and partnered with our Brand Manager and Copywriter to develop an outline, and then, designed the piece itself which was then distributed internally and externally.

Brand Typography

Logo

Color Palette

Design Elements

EVENTS & BRAND AWARENESS

One of the most rewarding parts of my work at ArmorPoint was pulling the brand through collateral, social and engaging event activations. Each specific theme, trend and audience would provide an opportunity for creativity and out-of-the-box thinking in order to create a lasting impression.

PAID ADS

Alongside the brand system, I designed paid social and Google display ads for about half a dozen campaigns, building each one in standard and responsive sizes with multiple variations for A/B testing.