My Gateway into Design Was a Band of Aquatic Animals

Entercom Communications (now Audacy), 2018/19

INFO

Riptide Music Festival is a multi-day beach music festival in Fort Lauderdale (40,000+ attendance) , drawing headliners like Panic! at the Disco, 311, and The Jacksons in 2018 and The Killers, The 1975, and The Revivalists in 2019. I illustrated the festival's aquatic mascot and built out a full signage system around it — maps, billboards, directional signage, and food booth signs — along with social promotion for the event.

This was my first project at Entercom, and it set the course for the rest of my career. The work held up at festival scale and across every touchpoint attendees encountered on-site, which was enough to get me invited back to design the festival again the following year.

SKILLS

Event Branding · Illustration · Signage & Wayfinding · Environmental Design · Social Promotion · Brand Systems at Scale

2018

I conceptualized, sketched, designed, and once they were approved, I got the green light to incorporate them into all of the event creative. This project made me believe I could be a designer, and inspired me to go back to school for my design degree.

2019

This was my second year designing for Riptide Music Festival. We decided to bring back the iconic octopus, but this time with more grit and texture. Once my illustration was applied to the Festival Poster, I was able to take those assets and flesh out the rest of the creative including digital ads, billboards, social media, and print promotion.